With over 1.3 billion people, India is the world’s second most populous country. It’s also the world’s fastest-growing major economy, with an annual growth rate of 7.5% in 2016. And it’s projected to continue growing at a rapid pace in the coming years.

The e-commerce market in India is growing rapidly as well. It was worth $24 billion in 2016 and is expected to reach $103 billion by 2020, according to a report by Forrester Research.

This presents a huge opportunity for businesses that want to sell online in India. By selling online, you can reach a larger audience than you would if you were selling through brick-and-mortar stores or other channels. And with the right strategies in place, you can be successful in selling online on Flipkart and Amazon, two of the leading e-commerce platforms in India.
 

Why You Should Sell Online in India


The e-commerce market in India is growing rapidly
The e-commerce market in India is one of the fastest growing markets in the world. It is expected to grow from $39 billion in 2017 to $120 billion by 2020, according to a report by Forrester Research. This growth is being driven by a number of factors, including the increasing penetration of internet and mobile users, the growing middle class, and the rising disposable incomes.
 
There is a huge potential customer base in India
There are over 1.3 billion people living in India, making it one of the largest markets in the world. And with an increasing number of people coming online and shopping on Flipkart and Amazon, there is a huge potential customer base for sellers to tap into.

You can reach a wider audience by selling online in India
By selling online on Flipkart and Amazon, you can reach a wide audience across India. These platforms have millions of users, who are looking for products to buy online. So if you want to maximize your sales and reach as many potential customers as possible, then selling online on these platforms is the way to go.
 

How to Sell Online on Flipkart and Amazon in India


Setting up your account
To sell online on Flipkart and Amazon in India, you will need to set up an account with each marketplace. This process is relatively simple and only requires some basic information such as your name, contact details, and a valid email address. Once you have registered for an account, you can then start listing your products. You may also need to form a business entity for being a seller.

Listing your products
When listing your products on Flipkart and Amazon, it is important to provide accurate and detailed product descriptions. You should also include high-quality images of your products to help attract buyers. In addition, you will need to specify a price for each item that you list.

Optimizing your listings
To help ensure that your products are seen by potential buyers, it is important to optimize your listings on Flipkart and Amazon. This can be done by using relevant keywords in your product descriptions and titles, as well as including customer reviews and ratings.

Pricing your products
When pricing your products for sale on Flipkart and Amazon, it is important to consider the competition and offer a competitive price. You should also factor in the costs of shipping and handling when setting your prices.
 

Tips for Successfully Selling Online in India


Research your audience
You need to understand who your potential customers are in India. What are their needs and wants? What motivates them to buy? You can get this information by conducting market research. There are many ways to do this, including surveys, focus groups, and interviews. Once you have a good understanding of your audience, you can start creating marketing messages that resonates with them.

Offer competitive prices
Price is always a major consideration for consumers when they're making a purchase. In India, price competition is fierce, so you need to make sure that your prices are competitive. One way to do this is to use online tools like Price Check India to compare prices of similar products being offered by different sellers. You can also offer discounts and deals on your products to attract buyers.

Provide good customer service
Customer service is important no matter where you're selling, but it's especially important in India due to the large population and diverse cultures. There are many ways to provide good customer service, such as responding quickly to queries and complaints, offering refunds or replacements for defective products, and providing after-sales support.
 

Conclusion


The e-commerce market in India is growing rapidly and there is a huge potential customer base in India. You can reach a wider audience by selling online in India. If you want to be successful in selling online in India, it is important to research your audience, offer competitive prices, and provide good customer service.